Agency of record since 2017
2023 regional gold ADDY award winner

When travelers think of New York, the images that come to mind for many are of New York City: The Statue of Liberty, the Empire State Building, the Brooklyn Bridge. Not that natural world wonder on the other side of the state—Niagara Falls. Capitalizing on that association as an opportunity to introduce NYC visitors to a spectacular destination just an hour’s flight away, we commissioned a series of bold, colorful images that juxtaposed iconic NYC landmarks with the cascading waters of Niagara Falls.

This campaign saturated the Big Apple in a variety of media placements including street-level bus shelters, underground subway displays, and even a multi-story digital video billboard smack dab in the middle of Times Square.

Explore the Other Side of New York Poster Campaign

15 Second Connected TV Spot

Client since 2023
Complete brand redesign

The Aquarium of Niagara has evolved over the last 60 years from a small research facility into to a world-respected center dedicated to the conservation and care of all aquatic life. They needed a brand refresh that accurately reflects the visit-worthy destination they are today—and helps convince locals that this small institution has a big impact on the world around us.

Final deliverables included a complete visual identity suite, tagline, brand guidelines, umbrella campaign concept, interior + exterior signage, merchandise, and brand launch campaign

Aquarium of Niagara Logo Suite

30 Second Connected TV Spot